10 Reasons You Should Invest in Custom Embroidery For Your Company

So, what does this mean for your company?

It means that you need to get your name and brand out there as well.

The easiest way to start building your brand recognition is to create highly visual, easily shared, and thoroughly enjoyed promotional products.

To get your company out there and recognized, you are going to need to spend money designing and creating promotional items like shirts, hats, and other wearable items.

If you are going to spend your money, think about investing in custom embroidery for your company. This relatively cost-effective promotional tool provides your company with visual recognition and positive associations that will get people to turn from interested individuals immediately into paying customers.

To better explain the benefits of spending a little more on quality promotional products, here are 10 reasons for why you should invest in custom embroidery.

     1. “Free” Marketing

When you give away quality items like hats, beanies, shirts, or drink holders embroidered with your company’s logo or brand, it accomplishes a few things. Firstly, it created brand recognition far beyond your personal reach. People who receive your products will wear them out, and more people will see your logo and name. Secondly, when you provide quality products, people will be more excited about your company and be impressed with the quality of the designs and embroidering on the products. This will help build your company’s reputation that you value quality and giving the best “swag” to your customers.

2. Brand Recognition

Companies like Coca-Cola, Starbucks, and Apple, are easily recognized by their logos alone. Give your company the same type of recognition with customized apparel. Similar to the free marketing, the more your logo is on promotional materials that go out into the world beyond your current customer base, the more people will recognize your company and associate your company with their purchasing decisions.

3. Giveaways and Shwag

A lot of companies give away goods. Everything from keychains to plastic cups, companies will put their logo on anything. But most of the time, these “cheaper” products wind up in a junk drawer or trash can.

Investing in high-quality embroidery that is stitched onto quality garments and accessories will last longer, and people will enjoy wearing them out rather than hiding them away and forgetting. A quality baseball cap with your logo would be seen everywhere from the golf course to the local baseball game. Again, your company would be known for providing quality goods that you are proud of sharing with your customers.

4. Team Uniforms

Speaking of sports, what would set your companies softball team above that boring insurance companies team in the big tournament this weekend?

High-quality T-shirts, jerseys, sports jackets, gym bags or hats with customized and creative embroidered designs will make your team look professional and ready to beat another team. Let your company take pride in their team and play their hardest.

Remember, a winning team is a successful team.

5. Seasonal Logo and Brand Awareness

Regardless of the weather, you want to make sure that people can easily identify your employees on the work site or fans of your company can see your logo.

Custom embroidering can be stitched onto all types of weather specific garments. From t-shirts in the summers to heavy jackets in the winter to even all season heavy-duty personal protection gear, many embroidering companies use state of the art machinery that can embroider onto all and any materials and fabrics making your logo seen no matter what time of the year it is and what anyone is wearing.

6. Creative Freedom

Many companies think that you can only embroider on t-shirts and hats. But the great thing about custom embroidering is that you can stitch your brand and logo onto virtually any fabric-based product. From aprons to towels, dress polos to work pants, your logo and business name can be put on the items that most accurately reflect your companies mission and passions as well as creatively express your company making you stand out from the rest.

7. Improved Morale

Nothing makes an employee feel more appreciated than receiving gifts and items from their company thanking them for their work.

Many times, companies will give the occasional t-shirt at the annual picnic, but providing higher quality work polos, t-shirts, or jackets with a quality embroidered logo can empower your employees, make them feel like a contributing part of the team, and ultimately a better and more productive addition to your company.

8. Work Uniforms

Having high-quality uniforms for your company can make your employees happier, but also help them be more productive in their work.

Not only that, companies that use personal protective gear can also benefit from having logos branded onto the clothing for pride in their work and recognition on the worksite.

9. Cost-Effective

Working with embroidering companies for bulk orders, you can usually reduce the cost per unit for your embroidering needs and make the investment more affordable than you’d expect.

Many embroidering companies will allow you to create bulk orders of multiple products helping you get your brand and logo on a variety of products for cheap. This can help your company provide a variety of promotional materials or make sure that all parts of your employee’s uniforms are branded with your company’s logo and design.

10. Durability

Again, when creating customized embroidering, purchasing with a company that works with higher quality goods and tools will allow you to create durable items for your hard-working employees and customers. For people who work in very active environments like doctors or construction workers, you want to make sure that your clothes are highly visible and can stand up to the rigors of the work.

These 10 reasons are only a small portion of what you can benefit from when investing in high-quality embroidering. When working with an embroidering company, they can help you to create the right logo and design, put it on the right products for your needs, and make your company stand out from your competition. When you invest in custom embroidery, you will see a direct result of higher profits and better brand recognition for your company.